Creator of the new RESTA exhibition logo: I believe it will last for at least three decades
- RESTA
- Feb 20
- 3 min read
RESTA, the largest international construction business exhibition in the Baltic States, is preparing to celebrate its 30th anniversary next spring. With such an occasion approaching, its organizers LITEXPO decided to update not only the exhibition format, but also its visual identity. This mission was entrusted to designer Aivars Bakanauskas, who has worked with many well-known brands.
The designer says he hopes that the new symbol will not only represent the exhibition in a modern way, but will also serve for at least another three decades. Why is he so sure of this, what is the meaning of the new logo and what is the mission of the brand? According to A. Bakanauskas, it was decided to update the RESTA logo because the one used previously no longer corresponded to the current concept, level and scale, to which one of the longest-running exhibitions in Lithuania has grown over three decades, attracting more than 300 companies from different countries of the world and receiving more than 30 thousand visitors.
"The old logo did not communicate these facts and its true status – both visually and functionally. Therefore, the main goal of the new logo is to emphasize the importance of the exhibition not only in Lithuania, but also internationally, so that the event would be recognized and understood more widely in the Baltic countries and beyond Europe," says the designer.
The focus of the new RESTA logo is the spatial form of the letter “R”, which conveys architecture, engineering and the creation of spaces. The logo was created using an isometric perspective, and its construction conveys a sense of spaciousness and the idea of home. “The principle of dynamic identity allows the logo to have various versions, while maintaining its recognizability. This is how the logo gained uniqueness and acquired the ability to adapt to various communication channels,” says the designer. According to him, realizing that design trends are changing, the aim was to create a distinctive and timeless design. Inspiration for this was drawn from the fields of architecture and engineering, which reflect the theme of the RESTA exhibition. “The new logo embodies the ideas of both modern construction and interior design. The logo is distinctive, and the search for distinctiveness in graphic expression is one of the factors that allows us to create timeless logos and design solutions,” says the designer. According to him, the most important thing was to find a balance between modernity and durability, so the essential feature of the new logo is functionality combined with modernity.
“I am convinced that the new RESTA logo will last for at least another 30 years,” says A. Bakanauskas confidently, who admits that it was extremely important for him to create a logo that would not only reflect the history and importance of the RESTA exhibition, but would also act as a modern and contemporary visual solution. “What I like most about the logo is its uniqueness, its recognizability and dynamism. It is a symbol that can look new every year, but will always remain recognizable and relevant,” summarizes A. Bakanauskas. The designer’s philosophy, which was also applied when creating the new RESTA logo, has accompanied his work for a long time. Its main component is to always seek uniqueness when creating a brand and achieve integrity in visual identity and communication tools.
"I believe that this is the main and only way to stand out among the multitude of brands being created nowadays," emphasizes A. Bakanauskas. Guided by this principle, he has created a number of other visual identity projects, namely the Lithuanian Unicorn Association, the Lithuanian Capital of Culture project, the largest contact lens manufacturer in the Baltic States "BOD Lenses" or the rapidly growing fintech company "ConnectPay".